Bringing strategy
where growth happens.
Reexamining the gaps
from the structure up.
Three Plus Six LLC is a marketing strategy firm that addresses the structural gaps between advertisers and agencies, strategy and execution, brands and customers.
Drawing on 33 years of decision-making and frontline experience inside the advertising industry, we redesign the shape of strategy that businesses actually need -- from the outside looking in.
Four ways we walk
alongside strategy.
A specialized service that reexamines the relationship between advertisers and agencies -- selection, evaluation, and governance redesigned.
An intensive engagement that structures business challenges and narrows the path to three strategic options.
Ongoing strategic counsel at the leadership level -- monthly sessions, quarterly reviews, walking alongside you through decisions.
Deep, long-term co-creation with organizations in sports, regional development, and the social sector.
Long-term value,
rooted in community.
Nurturing the relationship between region and brand.
Three Plus Six LLC serves as the Official Marketing Partner of COEDO KAWAGOE F.C., a football club based in Kawagoe, Saitama, with ambitions to reach Japan's J-League. We are involved in brand building, fan engagement, and the design of relationships with the local community.
Rather than one-off campaigns, we invest in relationships over time. This posture is the same one we bring to every corporate engagement.
Writing is where
dialogue begins.
Founder Hiroaki Mori publishes regularly on note -- Japan's leading essay platform -- covering marketing, branding, organizational thinking, and first principles. Articles are in Japanese. Company announcements also appear here.
STRATEGY
FOR THE
REST OF US.
Strategy is not the exclusive property of large corporations.
We bring it to the people who need it most.
Hiroaki Mori
Hakuhodo, TBWA\Chiat\Day Los Angeles, COO of TBWA\Hakuhodo\China in Guangzhou, CEO of McCann Erickson Tokyo -- then independence.
Hiroaki Mori
33 years on the inside. From here on, the outside.
Hiroaki Mori joined Hakuhodo in 1990, working across account management, marketing, brand consulting, and global project direction. After a posting at TBWA\Chiat\Day Los Angeles and serving as COO of TBWA\Hakuhodo\China in Guangzhou, he led McCann Erickson Tokyo as Representative Director and CEO for five years and nine months. He founded Three Plus Six LLC in June 2023.
Now based in Kawagoe, he draws on three decades of experience and networks to design, as an independent agent, the meaning, relationships, and strategy that businesses need to grow.
Start by telling us
your story.
The initial consultation is complimentary. You do not need to have your situation fully mapped out. We will listen, help clarify the issues, and offer a candid recommendation on how we might be involved.